SEO and SEM

Asking 20 different Search Marketers today to give a clear explanation of SEO will give you 20 different answers. To put it simply, SEO or Search Engine Optimisation means the creation of a website (or even an updating of a website), so as to get the site to rank higher in the organic search results, [...]

Though both may be integral parts of the Search Engine cosmos, there still are huge differences between SEO and SEM in terms of features and the way in which they get implemented. Many have said that SEO India is a part or a division of SEM India. SEO envelopes factors such as meta tags, keywords [...]