SEO and SEM

When talking about ways you can promote your business or website, it’s difficult to get your head around all the different methods available to you. Pay-Per Click(PPC), Search Engine Optimisation (SEO), and Search Engine Marketing (SEM) are some of the most popular ways to bring yourself exposure online. However, with so many avenues to take [...]

SEO is an acronym for Search Engine Optimization. This is how a website purposefully designs it content, including their titles, content and meta tags, for the sole purpose of getting the attention of search engines like Google, Yahoo and the lesser known Bing. What SEO wants to achieve is an organic or natural flow of [...]